Independent restaurants are being eaten by their own software.
Platform fees can swallow margins. Aggregators can take a meaningful cut. Payment rails and software layers each add their own percentage. Squarespace doesn't know what a service is. Your tech stack can cost you more than your sous chef.
The platforms got rich. The kitchens got squeezed. That's not a tech problem. That's an ownership problem.
Every layer of the stack monetizes against the operator. The directory ranks the restaurants that pay. The aggregator owns the guest. The website builder doesn't know what a service is. The point of sale takes a cut on the rails it built. The reservation tool sells the diner back to you. The loyalty card belongs to someone else. The data belongs to someone else. The relationship belongs to someone else.
Kitch is the opposite of that. One chat. Every layer. Built around the operator, not extracted from them.
It starts with the page — the live, current page that keeps up with the kitchen. It becomes the stack — team handoff, POS read-integration, wastage estimator, supplier flag, direct ordering with no take-rate, a loyalty layer that runs on data you own.
The fairness is the product. Never a percentage of your orders on Kitch's core product. Never a markup on your guest data. Never a pay-to-rank directory. Never a price hike on a feature you already paid for. Your domain, your brand, your data, your call.
We are taking it back, layer by layer. Starting with the page.