Kitch Social — caption writing, post design, and connected publishing for restaurants

The short version: Kitch Social lives inside Kitch. It helps a restaurant turn a real update into a post, review the creative, and — when the supported platform connection is ready — publish through connected Instagram and Facebook accounts. TikTok publishing is not part of the current live promise. Connected social publishing is an Operator capability. Operator is $149 CAD/month/location. Platform availability is checked by Kitch before an owner is sent into the connection flow, so an unavailable provider should not become a broken setup step. ```kitch-figure social-post-example

2. Draft the caption and creative in Kitch.
3. Review it before anything goes out.
4. Publish or schedule through a supported connected account when that provider is available. The social surface is part of the same restaurant system as menu, hours, promos, QR, ordering, and change history. It is not a separate Kitch subscription. --- ## Part 1: Build the post The social workspace gives the operator a place to prepare restaurant-ready creative rather than starting from a blank social composer every time. ```kitch-figure
social-design-studio
``` A useful post starts with something concrete: - a new or sold-out dish
- a weekend special
- changed hours
- an event
- a behind-the-scenes restaurant moment
- a simple reminder tied to a real service Kitch can use the restaurant context it already knows to help frame the post. The owner still reviews the result. Missing restaurant facts should stay missing instead of being invented to make a caption sound more complete. ### Use the restaurant’s actual photography A real food or restaurant photo is usually the strongest input. Kitch can work with the media attached to the restaurant and the post, while the operator keeps control of what is actually used. ### Keep the message small The strongest restaurant posts usually answer one question quickly: what changed, what is worth seeing, or what should the guest do next? For example: > **Weekend special** > Slow-braised lamb shoulder, Friday and Saturday dinner. Limited plates each night. That is enough information to build from without manufacturing a campaign story the restaurant never supplied. --- ## Part 2: Draft the caption Kitch can turn a short restaurant brief into a caption draft. The draft is a starting point, not an autonomous claim about the restaurant. **Example brief:** > Weekend lamb special. Friday and Saturday dinner. Limited plates. A useful draft should stay grounded in those facts. If the owner wants the tone changed, they can refine it in plain language before approving anything. The important rule is the same one Kitch uses elsewhere: **restaurant truth first, suggestion second.** A social caption should not introduce invented ingredients, awards, hours, prices, availability, or promotions. --- ## Part 3: Connect supported social accounts Connected publishing is available on **Operator and above** when Kitch’s platform readiness reports the required provider connection as ready. From the Kitch dashboard, the owner can enter the social connection flow and authorize supported Instagram/Facebook access. Kitch uses the platform-issued authorization for the publishing workflow; it does not ask the owner to hand Kitch their social password. If the provider is temporarily unavailable or not configured, Kitch should fail closed: the setup experience keeps that connection out of the owner’s way until it is ready instead of sending them into a dead OAuth flow. This provider-readiness boundary matters because “the plan includes Social” and “the external publishing provider is operational right now” are two different facts. --- ## Part 4: Publish or schedule Once a supported account is connected, the operator can prepare the post, choose the supported destination, review the content, and use the available publish/schedule workflow. ```kitch-figure
social-scheduler
``` The owner remains the approval authority. Kitch should never turn a generated draft into a public restaurant claim merely because it was generated successfully. If a provider rejects a publish attempt, the product should surface the failure rather than pretending the post went live. Reconnection or retry may be required depending on the provider response. --- ## A simple weekly rhythm The value of Kitch Social is not “post more at any cost.” It is reducing the distance between a real restaurant moment and a useful guest-facing update. A practical rhythm can be as small as: - one post about what is happening this week
- one food-led post using a real dish or photograph
- one operational update when hours, availability, or an event changes If there is nothing useful to say, the right output can be no post. --- ## FAQ ### Is Kitch Social a separate subscription? No. Social is a Kitch capability. Connected Instagram/Facebook publishing is included from **Operator**, currently $149 CAD/month/location. ### Does Kitch publish automatically to every social platform? No. Kitch publishes only through supported connected accounts and only when the corresponding platform capability is operational. Instagram/Facebook are the current connected-publishing focus; TikTok is not part of the live publishing promise yet. ### Do I give Kitch my Instagram or Facebook password? No. Supported connections use the platform authorization flow. Kitch works with the authorization the platform issues after the owner approves access. ### Does Kitch invent social copy about my restaurant? It should not. The draft can be creative, but factual restaurant claims should remain grounded in owner-confirmed or otherwise trusted restaurant information. The owner reviews the post before publishing. ### What happens if the provider is unavailable? Kitch’s first-run setup is designed to fail closed. An unavailable social provider should be kept out of the setup path until the capability is ready again rather than presented as a working door. ### Can I build a Kitch restaurant experience before paying? Yes. The $0 acquisition state is a **private preview**, not a live plan. Nothing is public until an eligible live plan is activated. Starter is the first standard live plan at $49 CAD/month; connected social publishing begins with Operator. [See Kitch Social for restaurants](/social-media-for-restaurants) or [build your private restaurant preview](/onboarding).